Tag: google scraping

SEO Tip: Why Creating a Google Writer Profile Can Increase Site Visitors by Up to 50 Percent

Several webmasters and bloggers have found that will just by creating their Google Writer profile, site traffic has increased by anywhere from 15 to 50 percent. Evidence?

In the MediaShift article, Google Authorship: Why It’s Important and How to Implement It, the author states that a number of weblogs have seen traffic increase from 15 percent to 50 percent when authorship was claimed. The author goes on to suggest that when he completed and additional his author profile to his site, he saw a 20 percent increase in traffic.

This is yet more proof that filling out this profile and making it a permanent portion of your site is important to ranking nicely in SERPs (search engine result pages). Following is why; but before we get to the particulars of exactly why this metric is so important to rank well, let’s explain briefly what it is for those who might not know.

What is Google Authorship?

In simple layman’s conditions, it’s claiming credit for your content material for all the web to see. You know just how sometimes you do a search for some thing and when the search results are returned you’ll see a photo of a person next to certain results?

Well, this photo is part of their Google+ user profile; it lets you know that this is the person who authored that particular piece of content. If you click on the photo, it’ll take you to definitely not only a page which contains their particular profile, but one with links to their other online content as well.
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Why Google Authorship Is Important within Content Marketing?

One of the main reasons this is important is it helps to cut down on content theft. How?

When a piece of content is published, the original author gets credit for it. So , if someone comes along and scrapes (steals it) and posts it on their site, because the authentic author has claimed it through their Google+ Author profile, then Google can discount it since duplicate content. Hence, the original author’s will receive the credit for it, not really the content thief.

SEO Writing, Search engines Authorship and Penguin 2 . 0

One of the goals of Penguin 2 . 0, the big algorithm update Search engines did in May 2013 was in order to “reward websites that offer genuine worth, ” according to Matt Cutts (Google’s SEO guru).

Because spammers may take the time to create useful, original content, when you claim your content via Search engines Authorship, the search giant “rewards” you instead of some spam web site that may have stolen your content.

Google Places and Your Business Success

Search engines Places is now a crucial element to your business’s online success, but are you aware it? Have you even heard of this particular significant marketing website? Many new and even existing business owners have not heard of this, and they are losing out on a lot of possible profit because of it. If you want to get a business to the top of the search engine results and obtain more customers, then you need this service.

Google Places is a totally free business listing service run simply by Google. All you have to do to use it really is type the name into Google, complete the form, and submit your list. This site will also provide you with free tips about how to make your listing work a lot more for you.

This website was launched in 2009 by Google. It allows business owners to produce a business profile, which can have just as much contact information as you choose. You may also include pictures, videos, business hours, and even include a mark for your organisation¡¯s physical location on Google Maps.
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You can use this service even if you don’t have an internet site, and your business can soar towards the top of the Google search results with a list alone. Once people find your list, they will know what your business is, what does, and how to contact you. Exactly what could be better?

Not only is Google Places a great listing service, additionally it is interactive. Users can leave reviews of your business for other people to see. This will help people decide if you are a company they can trust, and the more evaluations you get, the closer to the top of the search engine results your listing will be. To be able to encourage customers to leave an overview, simply send them an email inquiring them to do so. You can use an auto responder to do this automatically for new customers.

You’ll also want to make sure the contact details you list in other business directories online is accurate, as Search engines Places scrapes information from these various other sites. You don’t want inaccurate info appearing in your listing! Finally, be sure to use the proper keywords to describe your company in your listing. Think of what words and phrases potential customers may type into Search engines when searching for your particular product or service, then use those words in your business explanation. It will help you get closer to the top from the search engine listings and allow your customers to find you more easily.