Tag: scrape google search results
Several webmasters and bloggers have found that will just by creating their Google Writer profile, site traffic has increased by anywhere from 15 to 50 percent. Evidence?
In the MediaShift article, Google Authorship: Why It’s Important and How to Implement It, the author states that a number of weblogs have seen traffic increase from 15 percent to 50 percent when authorship was claimed. The author goes on to suggest that when he completed and additional his author profile to his site, he saw a 20 percent increase in traffic.
This is yet more proof that filling out this profile and making it a permanent portion of your site is important to ranking nicely in SERPs (search engine result pages). Following is why; but before we get to the particulars of exactly why this metric is so important to rank well, let’s explain briefly what it is for those who might not know.
What is Google Authorship?
In simple layman’s conditions, it’s claiming credit for your content material for all the web to see. You know just how sometimes you do a search for some thing and when the search results are returned you’ll see a photo of a person next to certain results?
Well, this photo is part of their Google+ user profile; it lets you know that this is the person who authored that particular piece of content. If you click on the photo, it’ll take you to definitely not only a page which contains their particular profile, but one with links to their other online content as well.
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Why Google Authorship Is Important within Content Marketing?
One of the main reasons this is important is it helps to cut down on content theft. How?
When a piece of content is published, the original author gets credit for it. So , if someone comes along and scrapes (steals it) and posts it on their site, because the authentic author has claimed it through their Google+ Author profile, then Google can discount it since duplicate content. Hence, the original author’s will receive the credit for it, not really the content thief.
SEO Writing, Search engines Authorship and Penguin 2 . 0
One of the goals of Penguin 2 . 0, the big algorithm update Search engines did in May 2013 was in order to “reward websites that offer genuine worth, ” according to Matt Cutts (Google’s SEO guru).
Because spammers may take the time to create useful, original content, when you claim your content via Search engines Authorship, the search giant “rewards” you instead of some spam web site that may have stolen your content.