Can Google Caffeine Shake Up the SEO World?
In bloody battles between search engines Google has always come out as a winner. To hold its position of a preeminent leader it is constantly striving to introduce new technologies, innovative functions and services. And now this big search engine is rocking the the internet with its new system of indexing.
Latest indexing system was called Caffeine. Its name, as rumour has it, comes from a couple of coffee addicted programmers, who were pulling an all-nighter sweating over their brainchild. Caffeine is just not another regular Google update.
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It can more like drastic re-engineering of the whole indexing architecture and infrastructure of this search engine. All these changes are directed to improve searching process, provide users with more up-to-date search results and the largest selection of web content ever offered. What exactly is the way the new indexing program works?
Before Caffeine was launched Google had scanned the information in layers. Some layers got indexed faster, some patiently waited for their turn for weeks. That program proved to be ineffective, mainly because of the lengthy delays between the time the content had been published and the time it got indexed. Besides web content itself gets more and more complex: flash, images, movie and real-time updates have become a fundamental element of webpages, which made an average web page more complicated for search engines to analyze plus index.
The new Google’s algorithm causes this analysis a lot faster, since it breaks the information in chunks and runs internet search engine updates non-stop on a global level. That lets users get the details about new content quicker than ever before, regardless of the time and the place it was released.
That sounds like big pros along with little cons, but that switch has raised lots of worries among businessmen, who run their business on-line. The point is that with the advent of Caffeine page rankings (the order in which pages appear on Google right after users enter particular search terms) may essentially change. For the businesses that live-and-die based on traffic that is generated by Google, this is just about of a big deal. Does that mean that will companies will have to change their methods to SEO to maintain their positions searching results?